A Journey from Recovery to Renewal
Hasheen started with a deeply personal experience.
Founder Hassan Miah faced significant health challenges, including two heart attacks in 2018 and 2021 and a stroke in 2018.
Those experiences became a turning point.
Rather than viewing healthier living as a temporary change, Hassan began rethinking his relationship with food, exercise and his everyday lifestyle.
Through consistent training, weight management, dietary changes and appropriate medical support, he began rebuilding his health and developing a much deeper appreciation for the role everyday choices can play in long-term wellbeing.
The Birth of Hasheen
During his journey, Hassan became increasingly interested in nutrition, traditional ingredients and how they could fit into modern lifestyles.
But he also recognised a problem. Healthy living can often feel unnecessarily complicated.
Hasheen was created around a simpler idea: Create thoughtfully developed products that make better everyday choices easier to incorporate into real life.
We aren't interested in quick fixes or unrealistic promises.
Instead, we're building Hasheen around products people already use regularly — beginning with Multigrain Atta for everyday meals and expanding into functional beverages with our upcoming Ashwagandha Coffee.
From the Kitchen to the Coffee Cup
Our first product, Hasheen Multigrain Atta, brings together a carefully selected blend of grains, seeds and other plant-based ingredients in a convenient flour designed for everyday cooking.
Next comes Hasheen Ashwagandha Coffee, launching in September 2026 — combining Arabica instant coffee with Ashwagandha, Lion's Mane, Chaga and Turmeric.
Two very different products. One shared philosophy: Make thoughtful nutrition easier to incorporate into everyday life.
Our Mission
Our mission is to create high-quality, convenient and thoughtfully formulated food and functional beverage products that help people make better choices as part of a balanced lifestyle.
Our Philosophy
- Quality — Ingredients and products we can stand behind.
- Transparency — Clear information about what's inside our products.
- Functionality — Every product should have a genuine purpose in everyday life.
- Simplicity — Better nutrition shouldn't need to feel complicated.
This Is Just the Beginning
Hasheen began with one man's decision to change his lifestyle.
Today, we're turning that experience into a brand designed for people who want to make more considered choices about what they eat and drink.
Hasheen Multigrain Atta is available now. Hasheen Ashwagandha Coffee arrives September 2026.
Wholesome Nutrition. Everyday Wellness. The Hasheen Way.